Premium avocados, nurtured in the rich soils at the heart of Kenya’s pristine farms.

Driven by passion and purpose, Keta Fresh Produce set out to bring premium Kenyan produce to global markets.

Keta Fresh Produce was founded with a clear mission: to deliver Kenya’s finest avocados to the world, grown with care and handled with integrity. From the fertile soils of Kenya, we work with dedicated growers and communities to bring premium, natural produce to global markets.

Our journey begins on the farm — with responsible cultivation, careful harvesting, and a strong commitment to quality. Every fruit passes through our certified packhouse, where advanced cold chain systems preserve freshness and reduce environmental impact throughout the supply process.

At the heart of our operations is a commitment to sustainability, human rights, and full traceability. We are proud to be certified by GlobalG.A.P., GRASP, SPRING, SMETA, and Rainforest Alliance, reflecting our adherence to global standards in food safety, ethical sourcing, and environmental stewardship.

At Keta Fresh, we don’t just export avocados — we export trust, transparency, and a promise of quality from Kenya’s heart to the world.

ROOTED IN IMPACT

From rich Kenyan soils to global shelves, we grow more than fruit — we grow opportunity. We create jobs and uplift communities through every harvest. Excellence is our process, not a performance — each fruit is nurtured with care, from root to route. Sustainability isn’t our destination — it’s how we grow, harvest, and live.

OUR PROCESS

Mission

Deliver quality fruit through trusted partnerships, enriching lives, and fostering positive change in every community we serve.

Vision

Become the benchmark of excellence in the global fruit supply market, recognized for our quality, reliability, and trusted partnerships that set us apart as a leader in the industry.

Brand Promise

We promise to deliver consistently high-quality fruit through reliable, transparent partnerships—enriching lives, empowering communities, and creating a ripple effect of positive change from farm to table.

Our Brand Values

We prioritize our farmers, customers, and consumers, who expect exceptional quality and value in our products. To meet these expectations, we uphold the following core values:

1 Sustainability

Committed to eco-friendly practices that benefit our planet and farming communities.

2 Commitment

Dedicated to delivering quality produce and building strong partnerships.

3 Integrity

Honest and transparent in all dealings, fostering trust and accountability.

4 Dynamism

Embracing innovation to adapt to market needs.

5 Result Driven Focus

We measure success by our positive impact and pursuit of excellence.

Rooted in nature. Grown with care. Exported with pride.

Kenya’s Green Gold

70%

Smallholder Farmers

70% of growers are smallholders, around 966,000 farms across 42 of 47 counties

Major Export Destinations

Major export destinations include Europe (Netherlands, UAE, Spain, France, Turkey) and Asia (China, which saw a tenfold increase to over 4,300 MT in 2023)

6th

Largest Producer

Kenya is the 6th largest avocado producer globally, and Africa’s top exporter, with almost 50% of the continent’s output

Why Keta Fresh Product Limited?

At Keta Fresh, we don’t just deliver produce — we deliver trust, quality, and a taste of Kenya you can count on.

Consistent Quality & Supply

We are committed to delivering premium-grade avocados and herbs grown in Kenya’s rich soils. Through sustainable sourcing and a reliable grower network, we ensure you receive high-quality produce, season after season.

Operational Excellence

From farm to export, our operations are built on efficiency, traceability, and care. We manage every step with precision — ensuring that our clients enjoy seamless service and reliable delivery timelines.

Certified Safety

Keta Fresh is proudly certified under GlobalG.A.P., GRASP, SPRING, SMETA, and Rainforest Alliance, meeting the highest international standards for food safety, environmental care, and ethical labor practices.

A Trusted Partner

Our clients value us not just for our products, but for our integrity, transparency, and long-term commitment. We’re more than a supplier — we’re your trusted partner in success.

Flexible Solutions

We understand that no two businesses are the same. That’s why we offer tailored sourcing, packaging, and logistics solutions to meet your specific market requirements.

Efficient Logistics

With a well-managed cold chain system, we preserve freshness, reduce waste, and maintain the natural quality of our produce — from farm to final destination.

Homegrown Production

We work directly with outgrowers and local farming communities in Kenya, allowing us to control quality at the source while supporting sustainable agricultural development.

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